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Lake Murray Country’s 2024 Wrapped

January 8, 2025

Reading Time: 3 minutes

Let’s unpack the numbers, memories, and milestones that defined tourism in 2024! From the region’s most visited attractions and top-rated restaurants to where our visitors traveled from and how much they spent, this year’s travel trends tell a story worth celebrating. Inspired by Spotify Wrapped, this roundup shines a spotlight on the unforgettable experiences that made Lake Murray Country a favorite destination.

To kick this roundup off, we’re proud to highlight that we welcomed approximately 258,938 total visitors to the region in 2024!

In 2024, 68% of those who visited our region were from states outside of South Carolina.

 

There’s no doubt that visitors have a positive effect on the local economy, especially with an average spend of $345 at retail locations.

 

Text on a vibrant red and black background: "Capital City/Lake Murray Country hosted 27 events. 13 of those events were fishing tournaments!.

We work hard to bring exciting and unique events into the four-county region. This year paid off as we hosted 27 events, with 13 of them being fishing tournaments.

 

Text on a red background: "People from 43 states and 11 countries stopped by the Lake Murray Country Visitors Center. We met a lot of people!" Green and black shapes decorate the top.

Lake Murray Country not only sees travelers from across the nation, but also around the world! This year, people from 43 states and 11 countries came into our Visitors Center. If you make a trip to our region, swing by and say hello!

Text on a vibrant geometric background reads: "Most visitors were from: Florida. We met world travelers from: Canada, England, Germany, Poland, Scotland, Ireland, Belgium, Australia, Switzerland, and Costa Rica.

In 2024, most of our visitors came from Florida, and we saw international travelers from Canada, England, Germany, Poland, Scotland, Ireland, Belgium, Australia, Switzerland, and Costa Rica!

LakeMurrayCountry.com saw 758,264 website visits this year! Our most popular page was the Southeastern BBQ Showdown with 63,000 total visits! Thank you to all who visited us virtually!

2024 Top Visitor Attractions list with rankings and images: 1. Fort Jackson, Columbia; 2. McKissick Museum, Columbia; 3. Saluda County Museum, Saluda; 4. South Carolina State House, Columbia; 5. The Newberry Museum, Newberry. Black background with blue accents.

The Top Visitor Attractions in 2024 were Fort Jackson, McKissick Museum, Saluda County Museum, South Carolina State House, and The Newberry Museum!

 

 

 

A graphic titled "2024 Top Visitor Restaurants" features a ranked list: 1. Shealy's BBQ, Batesburg-Leesville, 2. Liberty Taproom & Grill, Irmo, 3. Blue Marlin, 4. Di Vino Rosso, 5. Publico, all in Columbia, SC. Background is bright blue with black gradient.

The Top Visitor Restaurants in 2024 were Shealy’s BBQ, Liberty Taproom & Grill on the Lake, Blue Marlin, Di Vino Rosso, and Publico!

 

 

 

We extend our heartfelt gratitude to everyone who supported Lake Murray Country this year by visiting our region, exploring our attractions, and dining at our local restaurants. If you haven’t experienced all our area has to offer, start planning today! Visit our website for ideas on things to do, places to visit, and sights to see, or call our Visitors Center at 803-781-5940 | 1-866-SC-JEWEL for more information.